Dyadic Malaise
This process has four steps:

1. The customer wants X.
2. Generalising this to X∪Y would make it way cooler.
3. Y turns out to be problematic to implement,
4. The X∪Y project goes on the back burner.

Sometimes this can be quite subtle:

    Friend Leonardo, can you design for us a flying machine in which we might
    take to the skies and so become as free as the birds?

        You mean an anti-gravity device?

    Er, well yes, I s'pose so.

        Friend Einstein has shown this to be impossible.


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