Dyadic Malaise
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This process has four steps:

1. The customer wants X.
2. Generalising this to X∪Y would make it way cooler.
3. Y is too difficult to implement.
4. Therefore, we can't deliver X.

Sometimes this can be quite subtle:

    Friend Archimedes, can you design for us a flying machine in which we might
    take to the skies and so become as free as the birds?

        You mean an anti-gravity device?

    Er, well yes, I s'pose so.

        Friend Einstein has shown this to be impossible.

    Drat!

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